Flexjet Brings Team One Onboard as New Advertising Agency

LOS ANGELES, Jan. 24 // -- Following an extensive, three-month nationwide search for a new advertising and marketing agency, Bombardier Flexjet -- the fractional business jet ownership program of Bombardier Aerospace -- has selected Team One of Los Angeles, Calif. to create a new marketing flight plan for the company. The award-winning agency, a division of Saatchi & Saatchi worldwide, has extensive experience elevating brands to category leadership and is known for its innovative use of media and technology to reach a broad range of consumers.

    After considering more than a dozen agencies, Flexjet tapped Team One to provide comprehensive marketing services, including advertising creative, media, interactive, direct, collateral and public relations, all under one roof.

    "Team One's outstanding track record with branding and their deep understanding of the discerning affluent consumer is what initially impressed us," said Sylvain Levesque, vice president, marketing and administration, Bombardier Flexjet. "However, throughout the entire pitch process, it was the depth of their strategy, fresh creative work and true vision for Flexjet and our evolving customer that ultimately sealed the deal."

    "This is a very exciting time for Flexjet, and we fully expect them to become the clear brand of choice in this growing segment," added Brian Sheehan, chief executive officer of Team One. "Flexjet is the true aviation expert in the category. As a division of Bombardier they are the only fractional jet ownership company that designs, builds and maintains all of its aircraft, and trains pilots on its own planes and simulators-including the legendary Bombardier Learjet and Challenger aircraft -- while offering one of the youngest fleets around. It's an unbeatable combination, and we're delighted to partner with them in telling their story and driving their continued success."

    Since 2003, Flexjet sales have grown four times faster than the market. While the total fractional sales market has grown by 32 percent, Flexjet sales have grown 133 percent. The company's operations also recently recorded its best year ever in everything from on-time performance to flights considered "flawless," and has earned the prestigious FAA Diamond Award for the eighth straight year. Flexjet's new campaign from Team One is expected to debut by April 2008.

    About Team One

    Team One is a full-service agency, including comprehensive brand consultancy, strategic planning, media planning and buying, relationship (direct) marketing, event marketing/ promotions, interactive/digital services, web development, public relations, design and collateral. Headquartered in El Segundo (Los Angeles), California, and a division of Saatchi & Saatchi, the agency has regional offices in New York, Chicago, Atlanta, and Washington, D.C. Current and past clients include Lexus, the Lexus Dealer Association, The Ritz-Carlton, Bombardier Flexjet, Proctor & Gamble (Millstone Coffee), American Express, Whole Foods, Geffen Records, Los Angeles Times.com, British Telecom/Infonet Services Corporation, Big Dog Motorcycles, L.A. Animal Shelters, El Segundo Police Department, National Resources Defense Council (NRDC), Partnership for a Drug Free America, Teen Line, Venice Art Walk, and American Film Institute's Digital Content Lab.

    About Bombardier Flexjet and the Flexjet 25 Jet Card

    Established in 1995 and based in Richardson, Texas, Bombardier Flexjet offers a turnkey program allowing individuals or companies to purchase a share in a Bombardier business jet at a fraction of the full ownership cost. Flexjet owners select the aircraft type that best fits their needs, determine the number of hours per year they expect to fly, and purchase shares starting at 1/16th (equal to 50 hours of flying). Owners pay predictable monthly management and usage fees, while Flexjet manages aircraft maintenance, flight crews, hangars, fuel and insurance on their behalf. Flexjet fields an exclusive family of Bombardier business jets, including the Learjet 40 XR, Learjet 45 XR, Learjet 60 XR, Challenger 300 and Challenger 604 business jets. The Flexjet 25 jet card program, operated by Jet Solutions LLC, provides travel-by-the-hour on the Flexjet 25 fleet of Bombardier aircraft.

    About Bombardier

    A world-leading manufacturer of innovative transportation solutions, from regional aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended Jan. 31, 2007, were $14.8 billion US, and its shares are traded on the Toronto Stock Exchange (BBD). News and information are available at http://www.bombardier.com. Bombardier, Flexjet, Flexjet 25, Learjet, Challenger are trademarks of Bombardier Inc. or its subsidiaries and Jet Solutions LLC.